You keep getting those fantastic candidates through the door and before they put pen to paper, they’re sending you a “thanks but no thanks” email. Sound familiar?
There are few things more demoralising for an employer than receiving a message from a prospective employee explaining they’ve found another opportunity elsewhere they simply “couldn’t refuse”. Especially when it happens repeatedly.
If your recruitment process is constantly turning people away, you’re not just missing out on top candidates – you’re losing money. Here are a few top tips on how to put things back on the right track.
Job listings that tell a tale
Put yourself in the position of someone seeking a new opportunity. What would you want to see in a job advert?
Salary? Sure. Company info? Of course. Benefits? Ideally.
These are the basics – and there are still hundreds of job ads today that only offer vague descriptions.
To stand out in a saturated market, you need to be comprehensive and creative. Tell people what they want to know and make your company sound like a fun place to work. Explain the history. Show them the perks. List your achievements. Chuck in a testimonial or two.
If you want to attract the best candidates, you need to put the same amount of effort and time into your job ads as they put into their applications. Which leads us nicely onto our next tip…
Quality candidate communication
Applying for a job is one of the most painstaking, stressful processes. It’s easy to forget that when you’re running a business.
People spend hours, days, weeks and even months tweaking their CVs and writing fresh cover letters. The least you can do is show them courtesy and respect by communicating effectively.
Keep candidates informed every step of the way. Tell them when they’re onto the next stage and when you plan to move things forward – and don’t simply ignore them if you feel they’ve submitted a below-par application. Explain your decision and present them with the opportunity to apply again in the future. You might even have other vacancies coming up soon they could be right for – and be sure to tell them that.
Applications that move fast
Speed and efficiency are essential in the recruitment process. If candidates feel like things are dragging on too long, they will become alienated and look elsewhere. Why should they hang around waiting when there are other opportunities out there?
A good test is to look back on a recent hire and see how long the overall process was. If the whole thing took several weeks, then you need to look at ways to get the process moving more quickly.
Tech can help here – especially when you have recruitment firms on your side with facilities like ON
Revamp your recruitment with ON:iT
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Our friendly team of experts offer you the support and guidance you need to get the very best people on board quickly.